Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter.
The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.
This actually makes a lot of sense for them. If you’re gonna be a conglomerate (by buying up or cloning the features of any company that is in any way related to or a threat to you) then at least be clear about it. I’m guessing Mark Zuckerberg hopes this might also:
- Allow him to more effectively continue hiding from the consequences of his actions
- Make him a harder target for government investigation/action
- Put some distance between him and the tarnished Facebook name
- Position him as the CEO and leader of the entire “metaverse” he’s trying to build
Vlad Savov from Bloomberg:
The report that Facebook Inc. plans to change its corporate name prompted a flurry of online speculation as industry followers rushed to register their guesses.
“Meta” is another contender put forward by, among others, Samidh Chakrabarti, the company’s former civic integrity chief. The web address meta.com currently redirects to meta.org, the home of a biomedical research discovery tool developed under the stewardship of the Chan Zuckerberg Initiative, which is co-founded by the Facebook CEO. That suggests Zuckerberg has a head start on any other contender looking to secure the ultimate name for a metaverse firm.
I’m seeing a lot of people speculate that Meta is the new name. I’ve also seen either Horizon, which is the name of one of their VR projects, or just FB. Either way, I’m hoping this changes nothing and the company ends up being split into parts and the executives made responsible for the damage they’ve caused.