#apple Tag

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Apple announces new projects related to its $100 million pledge for racial equity and justice

I was very happy to hear about Lisa Jackson leading Apple’s Racial Equity and Justice Initiative.

From the Apple’s press release yesterday:

Apple today announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. These forward-looking and comprehensive efforts include the Propel Center, a first-of-its-kind global innovation and learning hub for Historically Black Colleges and Universities (HBCUs); an Apple Developer Academy to support coding and tech education for students in Detroit; and venture capital funding for Black and Brown entrepreneurs. Together, Apple’s REJI commitments aim to expand opportunities for communities of color across the country and to help build the next generation of diverse leaders.

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Re: Twitter permanently bans Trump

Twitter has banned Donald Trump’s account. It sounds like he joined Parler1 earlier today.

Both Apple and Google are both either considering or have already removed Parler from their stores.

Edit: It will be interesting to see what happens with all the older articles that have linked directly to his tweets. From The Verge: Trump’s ban from Twitter creates the ultimate case of link rot in posts across the internet


  1. From Wikipedia: Parler is an American microblogging and social networking service launched in August 2018. Parler has a significant user base of Donald Trump supporters, conservatives, conspiracy theorists, and right-wing extremists. Posts on the service often contain far-right content, antisemitism, and conspiracy theories like QAnon. ↩︎

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Apple's AirPods Max

Apple just announced their AirPods Max today.

It feels like this announcement is filled with even more marketing speak than normal. The headphones seem very well designed (of course) and have integration with other Apple tech (Siri, the H1 chip, etc) you won’t get on other headphones, but there’s nothing that’s actually revolutionary about these.

I would probably really like them, but I would never spend $549.00 for them.

I am very curious about Apple’s implementation of spatial audio though.


Update: It sounds like Apple rushed this out before the holiday. It’s missing the U1 chip and a few other things that were planned. From Mark Gurman on Twitter:

Looks like they made some changes on these to get them out the door as was deemed likely after several development set backs over the past many months — not seeing swappable bands, and Apple Watch Digital Crown instead of touch panels, and left and right sides aren’t reversible.

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Microsoft snubs Apple’s olive branch to cloud gaming: ‘a bad experience for customers’

I mentioned Microsoft not being happy with Apple in Epic vs Apple vs Everyone a couple weeks ago. The Verge reported today that Microsoft told them as much in a response to Apple’s updated App Store rules for streaming game services.

From the Streaming games section of Apple’s App Store Review Guidelines:

4.9 Streaming games

Streaming games are permitted so long as they adhere to all guidelines — for example, each game update must be submitted for review, developers must provide appropriate metadata for search, games must use in-app purchase to unlock features or functionality, etc. Of course, there is always the open Internet and web browser apps to reach all users outside of the App Store.

4.9.1 Each streaming game must be submitted to the App Store as an individual app so that it has an App Store product page, appears in charts and search, has user ratings and review, can be managed with ScreenTime and other parental control apps, appears on the user’s device, etc.

4.9.2 Streaming game services may offer a catalog app on the App Store to help users sign up for the service and find the games on the App Store, provided that the app adheres to all guidelines, including offering users the option to pay for a subscription with in-app purchase and use Sign in with Apple. All the games included in the catalog app must link to an individual App Store product page.

Microsoft doesn’t like that of course:

“This remains a bad experience for customers,” says a Microsoft spokesperson in a statement to The Verge. “Gamers want to jump directly into a game from their curated catalog within one app just like they do with movies or songs, and not be forced to download over 100 apps to play individual games from the cloud. We’re committed to putting gamers at the center of everything we do, and providing a great experience is core to that mission.”

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Re: The Mac’s iconic startup chime is back in macOS Big Sur

The Verge wrote about the Mac startup chime coming back in the new version (11! not 10.x) of macOS:

Apple is bringing back the Mac’s iconic startup chime in macOS Big Sur. The company hinted it might return by playing the chime very prominently during yesterday’s Worldwide Developers Conference keynote, and people who have installed the first Big Sur developer beta have reported that it’s back.

The startup chime was first removed from Macs in 2016 with the redesigned MacBook Pros released that year, and Macs released since then (with the exception of the 2017 13-inch MacBook Air) didn’t play the chime when you turned them on.

I would guess removing the chime was a Jony Ive decision (along with the keyboard and the obsession with thin devices with small batteries). It looks like a lot of things Apple has been doing lately are about undoing those choices. And the whole product line seems better for it.

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