An important part of this partnership, Spencer stressed, is the integration of Project xCloud technology onto Facebook. He has previously said that Microsoft’s biggest competitors when it comes to streaming games from the cloud are Amazon and Google. This partnership with Facebook makes sense, strengthening the xCloud platform with access to a massive global audience. Sharma said fans should expect to see click-and-play experiences on the social media platform in the future.
Microsoft announcing shutting Mixer down half way through WWDC was a really bad look. And choosing Facebook Gaming as the destination/partnership is just terrible. It sounds like they didn’t really have much of an option based on the goals they set for themselves, but this still a really bad outcome. Also, integrating xCloud and Facebook just makes it something I’ll never use.