Driverless Apple (Kia) Cars

Dwayne Harris   ·   About 395 words

Image from cultofmac.com

There’s been some Apple Car news this week. According to this Cult of Mac article, a source for CNBC said that the first Apple Cars will be completely driverless (like Waymo). My guess is something like an Apple version of Uber, with self-driving cars.

It sounds more Appley to me than self-driving cars that people own. Some features I would expect to see that would be convenient for the user and pushes them further into the Apple ecosystem:

  • Integrates with Maps and Apple Pay. Open Maps, search for a location, hit a new “Request an Apple Car” button, then double click the “side button” to Pay. You can watch the car drive up on the map and get an alert when it’s close.
  • “Hey Siri, send me a car to go to Mom’s house.”
  • Uses the phone (or watch) to enter the car of course.
  • Personalization with your Apple account. All your Apple shit (News, Apple Music, Messages, accessibility settings, etc) is available on the touch screen where the steering wheel would be by the time you sit down. When it comes to Privacy, Apple will emphasize always-on encryption for any data that is ever transferred to or from the car, and complete destruction of encryption keys when exiting.
  • Optional spoken alerts.
  • “Homepod quality” speaker system with virtual surround sound and all the other audio tech Apple’s been into.
  • Safety built in with always-on GPS and monitoring of routes. If anything unsafe happens, you’ll be contacted through your phone, watch, and/or the car touch screen.
  • Everything as wireless as possible so you don’t have to deal with dirty or broken USB cables and like… food stuffed in the ports.

On that last point, I’m not sure how they’re gonna keep that Apple image of clean perfection when you’re sharing the car with other people. How often will they have to clean/inspect?


Earlier in the week, Bloomberg reported that Apple is about to sign a $3.6 billion deal with Kia Motors (owned by Hyundai). The plan is to introduce the Apple/Kia cars in 2024.

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