Stadia Continues to Struggle

Dwayne Harris   ·   About 217 words

Image from bloomberg.com

Bloomberg just published an article about Google’s struggles with Stadia. Things really haven’t been going well.

From Jason Schreier:

Players also didn’t like Stadia’s business model, which required customers to buy games individually rather than subscribe to an all-you-can-play service à la Netflix or the Xbox’s Game Pass. Paying as much as $60 for a single game, for it only to exist on Google’s servers rather than on your own PC, seemed a stretch to some. After all the hype, gamers were disappointed. Stadia missed its targets for sales of controllers and monthly active users by hundreds of thousands, according to two people familiar with the matter, who asked not to be identified discussing private information. A Google spokesperson declined to comment for this story.

There’s something deeply embedded in Google’s DNA that makes it great at solving huge (like exabytes of data huge) technical problems, but consistently struggle at creating actual products. If you need to manage lists of data (photos, documents, search results, messages), Google’s got you covered, but good luck getting an actual product that you’re happy holding onto for years from them.

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