David Shepardson, reporting for Reuters:

TikTok’s Chinese owner, ByteDance, said Thursday it signed binding agreements with three major investors to form a joint venture to operate TikTok’s U.S. app led by American and global investors in a bid to avoid a U.S. government ban, a significant step toward ending years of uncertainty.

One crazy aspect of this whole saga is that TikTok has been operating illegally since Trump took office. Not some sort of nitpicking technicality. The whole point of the PAFACA act was to ban TikTok in the U.S. until and unless they were sold to American owners. No cloud service. No app store downloads. Trump directed the Justice Department simply not to enforce the law … and the biggest companies in the world just said OK, sure.

Michael Bierut, “I Hate ITC Garamond”, for Design Observer back in 2004:

ITC Garamond was designed in 1975 by Tony Stan for the International Typeface Corporation. Okay, let’s stop right there. I’ll admit it: the single phrase “designed in 1975 by Tony Stan” conjures up a entire world for me, a world of leisure suits, harvest gold refrigerators, and “Fly, Robin, Fly” by Silver Convention on the eight-track. A world where font designers were called “Tony” instead of “Tobias” or “Zuzana.” Is that the trouble with ITC Garamond? That it’s dated?

Maybe. Typefaces seem to live in the world differently than other designed objects. Take architecture, for example. As Paul Goldberger writes in his new book on the rebuilding of lower Manhattan, Up From Zero, “There are many phases to the relationships we have with buildings, and almost invariably they come around to acceptance.” Typefaces, on the other hand, seem to work the other way: they are enthusiastically embraced on arrival, and then they wear out their welcome. Yet there are fonts from the disco era that have been successively revived by new generations. Think of Pump, Aachen, or even Tony Stan’s own American Typewriter. But not ITC Garamond.

The most distinctive element of the typeface is its enormous lower-case x-height. In theory this improves its legibility, but only in the same way that dog poop’s creamy consistency in theory should make it more edible.

I can’t explain how it is that I’ve never linked to this piece before.

Katie Deighton, reporting last month for The Wall Street Journal:

Henry Modisett wanted his employer to stand out. Competitors of the artificial-intelligence firm Perplexity were embracing their science-fiction roots with futuristic branding that felt cold to him. So Modisett, the firm’s vice president of design, looked to the past.

He plowed through graphic-design books and tomes of logos featuring obscure examples like Hungarian oil companies from the ’80s. But he kept coming back to a slender, bookish typeface famously used in Apple’s “Think Different” campaign. Modisett in 2023 began slipping a cousin of the font into Perplexity’s software and marketing materials.

“It felt fresh,” he said.

Not anymore.

Apple’s custom variant of ITC Garamond was called, appropriately enough, Apple Garamond. Apple adopted it in 1984 with the introduction of the Macintosh, and continued using it through the early years of the Aqua/iMac aesthetic. For me it evokes the pinnacle of the six-color era. For Apple’s brand identity and marketing materials, after Apple Garamond came Myriad — which Apple commissioned custom variants of from Adobe. And then Myriad was succeeded by San Francisco, which I suspect still has many years ahead of it. For the last 40 years Apple has only gone through three identity fonts: Garamond → Myriad → San Francisco.

That this style of font is back in vogue is fun. It’s a good look. Friendly. Serious but not staid. The typeface a lot of these brands are using for this today is Instrument Serif, which I don’t love. It’s not bad. But it’s not great. Apple Garamond was great.

(ITC Garamond — but not condensed — served, distinctively, as both the display and body text typeface for O’Reilly books in their heyday. That typeface doesn’t look or feel Apple-like at all, nor does Apple Garamond look or feel O’Reilly-like at all.)

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