Reading List

The most recent articles from a list of feeds I subscribe to.

Daring Fireball Weekly Sponsorship Openings

Weekly sponsorships have been the top source of revenue for Daring Fireball ever since I started selling them back in 2007. They’ve succeeded, I think, because they make everyone happy. They generate good money. There’s only one sponsor per week and the sponsors are always relevant to at least some sizable portion of the DF audience, so you, the reader, are never annoyed and hopefully often intrigued by them. And, from the sponsors’ perspective, they work. My favorite thing about them is how many sponsors return for subsequent weeks after seeing the results.

Sponsorships have been selling briskly, of late. There are only three weeks open between now and the end of June. But one of those open weeks is next week, starting this coming Monday:

  • March 9–15 (next week)
  • April 20–26
  • May 25–31

I’m also booking sponsorships for Q3 2026, and roughly half of those weeks are already sold.

If you’ve got a product or service you think would be of interest to DF’s audience of people obsessed with high quality and good design, get in touch — especially if you can act quick for next week’s opening.

Lower Google Play Store Fees and Registered App Stores

Ryan Whitwam (PDF): Late last year, Google and Epic concocted a settlement that would end the long-running antitrust dispute that stemmed from Fortnite fees. The sides have now announced an updated version of the agreement with new changes aimed at placating US courts and putting this whole mess in the rearview mirror. The gist is […]

Welcome (Back) to Macintosh

Nick Heer: Snell converts the software score to an average letter grade of B to B–. Is Apple satisfied with shipping a consistently B product? I confess the grade I have given has been lower than this average. My experience with Apple’s software for the past several years has been markedly less than fine. Given […]

Apple Watch Fitness Regressions

Gus Mueller (Mastodon): In episode 680 of ATP, at about 6:12 in, Marco Arment goes off on watchOS 26’s fitness app and trashes all the changes. And I couldn’t agree more with him. I thought it was just me who hated all the changes, and the slow animations, and the workout picker. It’s such a […]

How Long Will My Mac’s SSD Last?

Howard Oakley: To work out how long you can expect your Mac’s internal SSD to last before it reaches that cycle limit, all you need do is to measure how much data is written to it, and once that is 3,000 times the capacity of the SSD, you should expect it to fail through wear. […]