Reading List
The most recent articles from a list of feeds I subscribe to.
Hiring Content Writers: A Guide for Small Businesses
If you write original content for your business, you know how quickly it drains your time and mental energy. It’s extremely challenging to write articles or blog posts that readers find engaging, clear, and eloquent.
You may have considered hiring a freelance writer, but it’s daunting if you’ve never done it before. Where do you find writers? How much does it cost? How do you ensure quality?
Hiring Content Writers: Part Four - Working with Writers
- Overview: Hiring Content Writers
- Part One: Finding Writers
- Part Two - Creating a Detailed Job Description
- Part Three: Screening Candidates
- Part Four - Working with Writers (this section)
- Part Five - Terminating Writers
You can’t judge a writer’s skill accurately until they produce content for you. The paid trial is where the evaluation process truly begins. Use this time to observe how well the two of you communicate and how much coaching or editing they need before their writing matches what you want.
Is It Keto - Month 8
Highlights
- Is It Keto continued its streak of growth, with a 72% jump in revenue to an all-time high of $389 for August.
- Given that Is It Keto is doing better than any of my other projects, I decided to stop ignoring it.
- I finally got a high-ranking domain to link to Is It Keto, but the experience soured me on guest posts.
- Zestful had its best month ever, earning $728 in revenue.
Goal grades
At the start of each month, I declare what I’d like to accomplish. Here’s how I did against those goals:
The Dumbest Task I Ever Outsourced
What Got Done - Month 3
Highlights
- I’m shelving What Got Done, as customers seem uninterested in the idea.
- Zestful has become my greatest challenge in not sweating the small stuff.
- Is It Keto continues growing in the background, with a 22% increase in revenue and a 35% rise in traffic.
Goal grades
Conduct five calls with new customers
- Result: Conducted nine calls and meetings (five for What Got Done, three for Zestful, one for a project idea)
- Grade: A+
I got almost twice as many interviews as I thought I would for and improved my skills at customer conversations.