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2025 App Store Awards
Hidden Setting Controls Tap-a-Call in Phone App
Trump’s Dogshit White House Signage Typography
Before anyone starts patting the Trump administration on its back for one good typographic decision, take a gander at the hard-to-believe-this-is-real new signage at (and alas, on) the White House. This is the sort of signage that typically spells “Business Center” across from the check-in desk at a Courtyard Marriott. The Biden State Department replacing Times New Roman with Calibri was a typographic misdemeanor. Festooning the White House with signage set in gold-plated Shelley Script ought to land Trump in The Hague.
(The idea that the Oval Office ought to be explicitly labeled “The Oval Office” — whatever the typeface or signage style — brings to mind this classic Far Side cartoon, which I think aptly illustrates the president’s mental faculties.)
‘Those Fonts Are Favored Only by the Apathetic and Sloppy’
The fifth of five rules in Matthew Butterick’s “Typography in Ten Minutes”:
And finally, font choice. The fastest, easiest, and most visible improvement you can make to your typography is to ignore the fonts already loaded on your computer (known as system fonts) and the free fonts that inundate the internet. Instead, buy a professional font (like those found in font recommendations). A professional font gives you the benefit of a professional designer’s skills without having to hire one.
If that’s impossible, you can still make good typography with system fonts. But choose wisely. And never choose Times New Roman or Arial, as those fonts are favored only by the apathetic and sloppy. Not by typographers. Not by you.