Reading List
The most recent articles from a list of feeds I subscribe to.
Apple Announces Ads Are Coming to Apple Maps
Apple Newsroom:
Beginning this summer in the U.S. and Canada, businesses will have a new way to be discovered by using Apple Business to create ads on Maps. Ads on Maps will appear when users search in Maps, and can appear at the top of a user’s search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what’s trending nearby, the user’s recent searches, and more. Ads will be clearly marked to ensure transparency for Maps users.
Ads on Maps builds on Apple’s broader privacy-first approach to advertising, and maintains the same privacy protections Maps users enjoy today. A user’s location and the ads they see and interact with in Maps are not associated with a user’s Apple Account. Personal data stays on a user’s device, is not collected or stored by Apple, and is not shared with third parties.
The privacy angle is good. I don’t want to take that for granted, because few, if any, of Apple’s $1-trillion-plus market cap peers have such devotion to user privacy.
But more and more it’s becoming clear that while Apple’s devotion to protecting user privacy remains as high as ever, their devotion to delivering the best possible user experience does not. Here’s Apple’s own screenshot showing what these ads are supposedly going to look like. It looks fine. But these ads seem highly unlikely to make the overall experience of using Apple Maps better. Perhaps, in practice, they will not make the experience worse, and it’ll be a wash. But I can’t help but suspect that they’re going to make the experience worse, and the question is really just how much worse. The addition of ads to the App Store has made the experience worse.
We shall see. I’m not going to prejudge the actual experience, and you shouldn’t either. I also do not begrudge Apple for wanting to monetize Maps. But if the addition of ads does make the Apple Maps experience worse, why won’t Apple let us buy our way out of seeing them? Netflix doesn’t force us to watch their ads. YouTube Premium is arguably the best bang-for-the-buck in the entire world of content subscriptions. Why should Apple One subscribers still see these ads in Apple Maps?
Netflix Raises Prices Again
Todd Spangler, Variety:
Under the new pricing, effective March 26 for new users and rolling out to current customers depending on their billing cycle, Netflix’s Standard plan (which has no ads and provides streaming on two devices simultaneously) is rising by $2, from $17.99 to $19.99/month. The ad-supported plan is going up a buck, from $7.99 to $8.99/month, and the top-tier Premium plan (no ads, streaming on up to four devices at once, Ultra HD and HDR) is increasing from $24.99 to $26.99/month.
I pay the full $27/month because I’d rather cancel Netflix than watch ads, and I suspect I’d notice the difference between 4K and 1080p. But also because money runs through my fingers like water.