Reading List
The most recent articles from a list of feeds I subscribe to.
Meta’s Ray-Bans Have Sold 2 Million Pairs, Total, as of February
Sean Hollister, reporting for The Verge back in February:
Two weeks ago, we exclusively reported Meta CEO Mark Zuckerberg’s remarks on how many pairs of Ray-Ban Meta smart glasses the company had recently sold and might theoretically sell: 1 million pairs in 2024, with the possibility of reaching 2 million or even 5 million by the end of 2025.
But glasses giant EssilorLuxottica, which produces those glasses for Meta, has now publicly revealed 2 million pairs of Meta Ray-Bans have sold since their October 2023 debut, and that it’s aiming to produce 10 million Meta glasses each year by the end of 2026.
I mocked a report from Counterpoint Research this week for its Bezos Numbers on smart glasses sales growth. Here are some real numbers from the current market leader. For context, Steve Jobs’s stated goal for the iPhone, at launch in mid-2007, was 10 million iPhones sold by the end of 2008 — a goal they reached before the holiday quarter of 2008 even started.
I feel close to certain that smart glasses are going to be a big product category. But they’re not there yet. A few million units is something, but it’s not a hit. Given the current capabilities — a camera on your face, speakers on the temples, and a microphone for talking to the system — I don’t see how they currently beat a smartphone and wireless earbuds. If you already carry a phone and earbuds everywhere you go, when would you want Meta Glasses? For taking lower-quality photos and videos, and listening to lower-quality audio? I don’t think the product category is going to take off until there’s a visual HUD in the lenses, and that still seems years away, at any price.
Herdling
New video game, just out:
Herdling is a brand new adventure from Okomotive, creators of the atmospheric and acclaimed FAR games, and Panic, publishers of Firewatch.
Looks absolutely beautiful. Painterly. Darth says it’s good.
Available now for Steam, PlayStation 5, Xbox, Nintendo Switch, and Epic Games Store. Not (yet?) in the Mac App Store — not because of any hassles regarding the App Store, but because there’s not (yet?) a Mac port of the game, period.
‘Micro-Soft’
Added this footnote just now to yesterday’s piece on MSNBC’s rebranding to “MS NOW”:
Historical pedantry: from 1975–1979, Microsoft spelled its name “Micro-Soft”, with, yes, an uppercase S. But that’s not camel-case, and that hyphenated spelling is as much a footnote to Microsoft’s brand history as the woodcut Isaac-Newton-under-a-tree logo is to Apple. Microsoft’s logo from that era was very disco-’70s and kind of cool — but while “Micro” and “Soft” were broken across two lines, there’s no hyphen in the logotype.
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