Reading List
The most recent articles from a list of feeds I subscribe to.
Hiring Content Writers: Part One - Finding Writers
- Overview: Hiring Content Writers
- Part One: Finding Writers (this section)
- Part Two - Creating a Detailed Job Description
- Part Three: Screening Candidates
- Part Four - Working with Writers
- Part Five - Terminating Writers
There are thousands of working freelance writers in the world, but if you’ve never hired one before, you don’t know where to find them. In this section, I describe the places where I sought writers and which sources were fruitful.
Is It Keto - Month 8
Highlights
- Is It Keto continued its streak of growth, with a 72% jump in revenue to an all-time high of $389 for August.
- Given that Is It Keto is doing better than any of my other projects, I decided to stop ignoring it.
- I finally got a high-ranking domain to link to Is It Keto, but the experience soured me on guest posts.
- Zestful had its best month ever, earning $728 in revenue.
Goal grades
At the start of each month, I declare what I’d like to accomplish. Here’s how I did against those goals:
The Dumbest Task I Ever Outsourced
What Got Done - Month 3
Highlights
- I’m shelving What Got Done, as customers seem uninterested in the idea.
- Zestful has become my greatest challenge in not sweating the small stuff.
- Is It Keto continues growing in the background, with a 22% increase in revenue and a 35% rise in traffic.
Goal grades
Conduct five calls with new customers
- Result: Conducted nine calls and meetings (five for What Got Done, three for Zestful, one for a project idea)
- Grade: A+
I got almost twice as many interviews as I thought I would for and improved my skills at customer conversations.
The Mom Test by Rob Fitzpatrick
A quick, practical guide to interviewing customers during the early stages of a new product idea.
I expected basic advice about how you shouldn’t ask customers leading questions, but Fitzpatrick goes much more in-depth. The book made me recognize weaknesses in my approach to interviewing users and provided interesting perspectives about obtaining unbiased, actionable feedback from customers.