Highlights

• Is It Keto’s user visits continued to grow rapidly.
• Revenues increased substantially from the previous month but missed targets for January.
• I figured out an easy and inexpensive way to attract users via Twitter.

Goal grades

At the start of the month, I laid out some high-level goals. Here’s how I did against those goals.

Achieve $50 in revenue

• Result: Earned $23.37 in revenue (53% below target)
• Grade: C

Revenue is growing more slowly than I expected. Almost 80% of the revenue came from a single order because the person bought some high-ticket items after clicking an affiliate link, but this doesn’t feel like something I can rely on.

On February 1st, 2018, I quit my job as a software engineer at Google to start my own single-person software company. It’s exactly one year later, so it feels like an apt time to reflect on how that decision affected my finances, lifestyle, and happiness.

How I made and spent money

On February 1st, 2018, I quit my job as a software engineer at Google to start my own single-person software company. It’s exactly one year later, so it feels like an apt time to reflect on how that decision affected my finances, lifestyle, and happiness.

How I made and spent money

I started looking into this topic because, as you’ve probably heard, Google changed its pagespeed insights tool (and search ranking algorithm) to focus on mobile-first. I’ve got an image-heavy blog that does pretty well in Google, but my pagespeed score was somewhere between 75 and 80. One of Google’s biggest complaints to me were that my images were not resized properly. The only problem is I have hundreds of images on that blog, and there was no way on earth I was going to actually create mobile-friendly versions of every single image.

Prior to February 2019, I published all my retrospectives on Indie Hackers:

• Is It Keto Month 4: My First Dollar of Revenue