Reading List
The most recent articles from a list of feeds I subscribe to.
Apple Previews Passkeys Credential Exchange
Forcing Passkeys
iOS 26: AlarmKit
How Apple Created a Custom iPhone Camera for ‘F1’
Julian Chokkattu, writing for Wired:
You can’t mount a cinema camera on a Formula One race car. These nimble vehicles are built to precise specs, and capturing racing footage from the driver’s point of view isn’t as simple as slapping a GoPro on and calling it a day. That’s the challenge Apple faced after Joseph Kosinski and Claudio Miranda, the director and cinematographer of the upcoming F1 Apple Original, wanted to use real POV racing footage in the film.
If you’ve watched a Formula One race lately, you’ve probably seen clips that show an angle from just behind the cockpit, with the top or side of the driver’s helmet in the frame. Captured by onboard cameras embedded in the car, the resulting footage is designed for broadcast, at a lower resolution using specific color spaces and codecs. Converting it to match the look of the rest of the F1 film would be too challenging to be feasible. Instead, Apple’s engineering team replaced the broadcast module with a camera composed of iPhone parts.
I think back to Phil Schiller, on stage at my WWDC show in 2015, saying that Apple viewed itself then not just as one of the leading camera companies in the world, but the leading camera company in the world.
‘F1’ and Apple’s Movie Strategy
Cynthia Littleton, in a long profile for Variety:
When pressed about what Apple’s investments in movies and TV shows have meant for the company as a whole, Cook explains that Apple is at heart “a toolmaker,” delivering computers and other devices that enable creativity in users. (This vision for the company, and the “toolmaker” term specifically, was first articulated by Jobs in the early 1980s.) “We’re a toolmaker,” Cook says again. “We make tools for creative people to empower them to do things they couldn’t do before. So we were doing lots of business with Hollywood well before we were in the TV business.
“We studied it for years before we decided to do [Apple TV+]. I know there’s a lot of different views out there about why we’re into it. We’re into it to tell great stories, and we want it to be a great business as well. That’s why we’re into it, just plain and simple.” [...]
Media analysts and observers have wondered how the content side of Apple threads together with the hardware sales that fuel the core business. As Cook sees it, that’s not the point, although such connections are emerging organically in the course of doing business, as evidenced by “F1” and the camera tech. “I don’t have it in my mind that I’m going to sell more iPhones because of it,” Cook says. “I don’t think about that at all. I think about it as a business. And just like we leverage the best of Apple across iPhones and across our services, we try to leverage the best of Apple TV+.”
Apple TV+ has been killing it with original shows. Maybe with F1 they can start bringing that magic to movies.