Jason Snell, Six Colors:

Here’s the backstory: With every new generation of Apple’s Mac-series processors, I’ve gotten the impression from Apple execs that they’ve been a little frustrated with the perception that their “lesser” efficiency cores were weak sauce. I’ve lost count of the number of briefings and conversations I’ve had where they’ve had to go out of their way to point out that, actually, the lesser cores on an M-series chip are quite fast on their own, in addition to being very good at saving power!

Clearly they’ve had enough of that, so they’re changing how those cores are marketed to emphasize their performance, rather than their efficiency.

Apple (Hacker News, TidBITS, MacRumors, ArsTechnica): Apple today announced the latest 14- and 16-inch MacBook Pro with the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the world’s best pro laptop. […] The new MacBook Pro includes N1, an Apple-designed wireless networking chip that enables Wi-Fi 7 and Bluetooth 6, […]

Apple (Hacker News, TidBITS, MacRumors): Apple today announced the new MacBook Air with M5, bringing exceptional performance and expanded AI capabilities to the world’s most popular laptop. M5 features a faster CPU and next-generation GPU with a Neural Accelerator in each core, enabling MacBook Air to power through a variety of workflows, from creative projects […]

Apple (Hacker News, MacRumors): The chips are built using a new Apple-designed Fusion Architecture. This innovative design combines two dies into a single system on a chip (SoC), which includes a powerful CPU, scalable GPU, Media Engine, unified memory controller, Neural Engine, and Thunderbolt 5 capabilities. M5 Pro and M5 Max feature a new 18-core […]

Apple (Hacker News, Reddit, MacRumors): The new Studio Display features a 12MP Center Stage camera, now with improved image quality and support for Desk View; a studio-quality three-microphone array; and an immersive six-speaker sound system with Spatial Audio. It also now includes powerful Thunderbolt 5 connectivity, providing more downstream connectivity for high-speed accessories or daisy-chaining […]