The Verge:

Sean Hollister: What would you say the differences are between the Apple and Google cases?

Tim Sweeney: I would say Apple was ice and Google was fire.

The thing with Apple is all of their antitrust trickery is internal to the company. They use their store, their payments, they force developers to all have the same terms, they force OEMs and carriers to all have the same terms.

Whereas Google, to achieve things with Android, they were going around and paying off game developers, dozens of game developers, to not compete. And they’re paying off dozens of carriers and OEMs to not compete — and when all of these different companies do deals together, lots of people put things in writing, and it’s right there for everybody to read and to see plainly.

I think the Apple case would be no less interesting if we could see all of their internal thoughts and deliberations, but Apple was not putting it in writing, whereas Google was. You know, I think Apple is... it’s a little bit unfortunate that in a lot of ways Apple’s restrictions on competition are absolute. Thou shalt not have a competing store on iOS and thou shalt not use a competing payment method. And I think Apple should be receiving at least as harsh antitrust scrutiny as Google.

Interesting interview, for sure — but it’s from December 2023, when Epic scored its first court victory against Google. And, notably, it came before Sweeney signed away his right to criticize Google or the Play Store.

But I don’t see Epic’s ultimate victory in the lawsuit as a win for Android users, and I don’t think it’s much of a win for Android developers either. These new terms from Google just seem confusing and complicated, with varying rates for “existing installs” vs. “new installs”.

Sean Hollister, writing for The Verge:

But Google has finally muzzled Tim Sweeney. It’s right there in a binding term sheet for his settlement with Google.

On March 3rd, he not only signed away Epic’s rights to sue and disparage the company over anything covered in the term sheet — Google’s app distribution practices, its fees, how it treats games and apps — he signed away his right to advocate for any further changes to Google’s app store policies, too. He can’t criticize Google’s app store practices. In fact, he has to praise them.

The contract states that “Epic believes that the Google and Android platform, with the changes in this term sheet, are procompetitive and a model for app store / platform operations, and will make good faith efforts to advocate for the same.” [...]

And while Epic can still be part of the “Coalition for App Fairness,” the organization that Epic quietly and solely funded to be its attack dog against Google and Apple, he can only point that organization at Apple now.

Sounds like a highly credible coalition that truly stands for fairness to me.

Ethan W. Anderson, on Twitter/X:

I’ve plotted the most expensive McDonald’s burger and the least expensive MacBook over time. This analysis projects that the most expensive burger will be more expensive than the cheapest laptop as soon as 2081.

Looking to the past, if you plug $599 in today’s money into an inflation calculator, that’s just ~$190 in 1984, the year the original Macintosh launched with a price of $2,495 (which works out to ~$7,800 today.)

John McCoy:

From around 1970 to 1980, the Salem, Massachusetts-based Parker Brothers (now a brand of Hasbro) published games whose innovative and fanciful designs drew inspiration from Pop Art, Op Art, and Madison Avenue advertising. They had boxes, boards, and components that reflected the most current techniques of printing and plastics molding. They were witty, silly, and weird. The other main players in American games at the time were Milton-Bradley, whose art tended towards cartoony, corny, and flat designs, and Ideal, whose games (like Mousetrap) were mostly showcases for their novel plastic components.

Parker Brothers design stood out for its style and sophistication, and even as a young nerd I could see that it was special. In fact, I believe they were my introduction, at the age of seven, to the whole concept of graphic design. This isn’t to say that the games were good in the sense of being fun or engaging to play; a lot of them were re-skinned versions of the basic race-around-the-board type that had been popular since the Uncle Wiggly Game. But they looked amazing and they were different.

These games mostly sucked but they looked cool as shit. Lot of memories for me in this post.

Steve Jobs, on Apple’s quarterly results call back in October 2008:

There are some customers which we choose not to serve. We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that.

Harry McCracken, writing at the time:

With that out of the way, the question that folks have been asking lately about whether Apple will or should release a netbook-like Mac is fascinating. Regardless of whether the company ever does unveil a small, cheap, simple Mac notebook, it’s fun to think about the prospect of one. And I’ve come to the conclusion that such a machine could be in the works, in a manner that’s consistent with the Apple way and the company’s product line as it stands today. I’m not calling this a prediction. But it is a scenario.

Apple made many $500 “computers” in the years between then and now. But they were iPads, not Macs. I think part of the impetus behind the MacBook Neo is an acknowledgement that as popular as iPads are, and for as many people who use them as their primary larger-than-a-phone computing device, there are a lot of other people, and a lot of use cases, that demand a PC. And from Apple, that means a Mac.