Reading List
The most recent articles from a list of feeds I subscribe to.
IMAX and Apple Collaborate to Screen F1 Races Live in Theaters
Lydia Mee, reporting for Motorsport:
IMAX has announced that a select number of races will be shown live in IMAX locations across the United States in 2026. The new fan viewing experience is part of a collaboration with Apple TV, which has taken over the broadcasting rights for the championship in the US on a multi-year deal from 2026.
“F1 is a rapidly growing force in sports and culture in the US, and by bringing F1 on Apple TV live to IMAX theatres nationwide, we’re delivering the energy and excitement to even more screens in a truly immersive way,” said Oliver Schusser, Apple’s vice president of music, sports, and Beats.
You know what would add even more screens in an immersive way? If Vision Pro users had access to the same live screenings on virtual IMAX screens.
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One More Spitball Idea for Apple’s March 4 Media Event ‘Experience’: Immersive F1 on Vision Pro?
A reader pointed out that the 2026 Formula 1 season starts in Australia on March 8. You will recall from October that Apple TV is now the exclusive broadcast partner for F1 in the U.S. Apple is already dabbling with live immersive sports broadcasting for VisionOS with a limited slate of Lakers games this season. If they have something planned for streaming F1 races live on Vision Pro, with some level of immersion, March 4 would be a pretty good date to demo that experience to the media.
It doesn’t even have to be live race coverage. Technically that’s probably impossible for this season. It would just be a sign of confidence and interest in the platform long-term merely to see some sort of immersive component to F1 on Apple TV, even if it’s not live. Like “ride the track” to experience the turns and elevation changes.
Could just be a total coincidence that the Formula 1 season is starting the weekend after this event. But it seems worth noting.