Reading List

The most recent articles from a list of feeds I subscribe to.

Apple Changes Processor Architectures More Often Than Its Identity Font

Yesterday I wrote:

For the last 40 years Apple has only gone through three identity fonts: Garamond → Myriad → San Francisco.

DF reader Cameron McKay emailed to observe: “It strikes me that Apple changes CPU architectures (68K → PowerPC → Intel → ARM) more often than identity fonts. They’d sooner re-engineer their products’ deepest technical building blocks than change typefaces. I suspect that’s rare among tech companies.”

I wish I’d thought to mention that yesterday.

I’ll add that I suspect San Francisco might effectively be Apple’s “forever font”. Forever is a long time, but San Francisco, in its default appearance, strives for the sort of timelessness that Helvetica achieved. And San Francisco offers a wide (no pun intended) variety of widths and weights. This is San Francisco. This is too. (Screenshots for posterity, when Apple’s website changes: iPhone 17 Pro and iPhone Air.)

I also suspect that Apple Silicon is Apple’s “forever architecture”.

★ A Request Regarding ‘Magic Link’ Sign-Ins and Apple’s Passwords App

I despise this design pattern, because it’s inherently slower than signing in using an email/password combination that was saved to my passwords app (which is Apple Passwords) and autofilled by my web browser. It’s not just a little slower but *a lot* slower.

Apple’s 26.2 OS Updates

Apple released all of its OS 26.2 updates a week ago today. A little unusual for Apple to release OS updates on a Friday, but I think they wanted to get these out before Christmas week. And I don’t think it was rushed — for iOS 26.2 at least, there were two release candidate builds during beta testing. I suspect Apple had hoped to release them earlier.

I know it seemed weird back at WWDC when Apple announced that they were re-numbering all their OS versions to start with 26. But now that the change has settled in for a few months, it seems very natural. It’s so easy now to remember that the current major version for each OS is 26. It’s also easier to talk about new features that span across OSes. And, in the future, when you see a reference to, say, iOS 26, you’ll know exactly when that version came out without having to think, because it’s right there in the version number itself.

A few other notes:

Lastly, iOS 26.2 seems to be the release that Apple is starting to suggest as an upgrade for users who hadn’t already installed it by choice. Be prepared for questions and complaints from non-nerd friends and family who’ve never even heard of “Liquid Glass”.

Apple Is Adding More Ad Spots to App Store Results

Apple, on its Apple Ads site:

Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search. To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries. You don’t need to change your campaign in order to be eligible for any new positions. Your ad will run in either the existing position — at the top of search results — or further down in search results. If you have a search results campaign running, your ad will be automatically eligible for all available positions, but you can’t select or bid for a particular one.

The ad format will be the same in any position, using a default product page or custom product page, and an optional deep link. You’ll be billed as usual based on your pricing model: cost per tap or cost per install.

I have a bad feeling about this.

ByteDance Signs Deal to Divest U.S. TikTok App

David Shepardson, reporting for Reuters:

TikTok’s Chinese owner, ByteDance, said Thursday it signed binding agreements with three major investors to form a joint venture to operate TikTok’s U.S. app led by American and global investors in a bid to avoid a U.S. government ban, a significant step toward ending years of uncertainty.

The craziest aspect of this whole saga is that TikTok has been operating illegally since Trump took office. Not some sort of nitpicking technicality. The whole point of the PAFACA act was to ban TikTok in the US until and unless they were sold to American owners. No cloud service. No app store downloads. Trump directed the Justice Department simply not to enforce the law … and the biggest companies in the world just said OK, sure.

This just isn’t normal. There are always edge cases in the enforcement of any law. Political leanings affect priorities. Old laws are often ignored. But PAFACA was a brand new law, with bipartisan support, specifically written to target TikTok, and the Trump administration decided to just ignore it. This wouldn’t happen anywhere in Europe or in, say, Japan. And it wouldn’t have happened under any previous US administration, Democrat or Republican. It’s not the biggest issue or worst wrongdoing of the Trump 2.0 administration, but it’s clearest indication of their disregard for the rule of law.

See also: Techmeme’s roundup of news and commentary on the deal. (Karl Bode at Techdirt: “It’s Somehow The Shittiest Possible Outcome, Making Everything Worse”.)