Reading List
The most recent articles from a list of feeds I subscribe to.
Daring Fireball Weekly Sponsorships, End of Year and Q1 2026
Weekly sponsorships have been the top source of revenue for Daring Fireball ever since I started selling them back in 2007. They’ve succeeded, I think, because they make everyone happy. They generate good money. There’s only one sponsor per week and the sponsors are always relevant to at least some sizable portion of the DF audience, so you, the reader, are never annoyed and hopefully often intrigued by them. And, from the sponsors’ perspective, they work. My favorite thing about them is how many sponsors return for subsequent weeks after seeing the results.
After a solid run in the second half of 2025 with sponsorships sold out weeks, if not months, in advance, we’ve arrived at the end of the year with the last three weeks still open — starting this coming Monday. I’m offering those weeks at a discount.
- December 15–21 (next week)
- December 22–28
- December 29–January 4
Traffic at DF tends not to ebb over holidays, and while I slow down, I don’t stop posting. If you still check DF when you’re bored over the holidays, think about how many other people do too.
I’m also booking sponsorships for Q1 2026, and six of those weeks are already sold.
If you’ve got a product or service you think would be of interest to DF’s audience of people obsessed with high quality and good design, get in touch.
Apple at the AWS re:Invent 2025 Keynote
Six-minute segment from Amazon’s AWS re:Invent keynote last week:
Payam Mirrashidi, VP, Cloud Systems & Platforms, Apple, explains how AWS Graviton helps improve developer velocity at scale. Hear Swift’s journey from the premier programming language for the Apple ecosystem to adoption by millions of developers around the world building apps for everything from devices to data centers.
(Graviton is AWS’s ARM-in-the-cloud initiative.)
Nothing earth-shaking in this brief presentation, but it’s not often you see an Apple VP on stage at another company’s keynote, or see Apple so very publicly declare their reliance on someone else’s infrastructure. It speaks to Apple and Amazon being more allies than competitors amongst the big tech companies. And of course, you even less often see anyone from Apple speak live on stage at Apple’s own keynotes, which, alas, are no longer live nor on stages.