Basic Apple Guy:

Where I and the rest of the internet take this from here remains to be seen. All I know is that Apple should definitely keep this Lil Finder around.

But no, I do not think this is the last we’ve seen of Lil Finder Guy…

Apple’s MacBook Neo ad campaign on TikTok — and seemingly exclusive to TikTok — is the most fun they’ve had with a campaign in ages. I love it.

Tim Cook:

At Apple, we’re more focused on building tomorrow than remembering yesterday. But we couldn’t let this milestone pass without thanking the millions of people who make Apple what it is today — our incredible teams around the world, our developer community, and every customer who has joined us on this journey. Your ideas inspire our work. Your trust drives us to do better. Your stories remind us of all we can accomplish when we think different.

If you’ve taught us anything, it’s that the people crazy enough to think they can change the world are the ones who do.

This is a perfectly cromulent letter to mark a big anniversary for Apple. And it is very Tim Cook. It’s short, earnest, honest, to the point, and uses plain simple language. But what also makes it so Cook-ian is that it’s so utterly anodyne. It’s inoffensive to the point of being unmemorable. The best part of Cook’s letter is when he harks back and explicitly quotes from an Apple ad campaign from 30 years ago.

Ten years from now, when Apple is celebrating its 60th anniversary, no one is going to quote from Tim Cook’s “banger of a letter” commemorating their 50th. 25 years from now, when Apple is celebrating its 75th, that future CEO won’t be quoting from any of the ad campaigns Apple ran while Cook was CEO, because there are no lines worth remembering from them.

Apple (MacRumors): As of March 15, 2026, changes will be made to the commission rates that apply to the China mainland storefront of the App Store on iOS and iPadOS. The commission rate for standard Apple In-App Purchase and paid app transactions will be 25%. Currently, the rate is 30%. The commission rate for qualifying […]

Computer History Museum (MacRumors): Join us for a special CHM Live evening celebrating Apple’s first half-century, featuring speakers from across the eras of Apple history, including former Apple CEO John Sculley, Senior Employee Chris Espinosa, former Senior Vice President (SVP) of Hardware Engineering Jon Rubinstein (by video), and former Chief Software Technology Officer and SVP […]

Amanda Silberling (Hacker News, Slashdot): Meta acquired Moltbook, the Reddit-like “social network” where AI agents using OpenClaw can communicate with one another. The news was first reported by Axios and later confirmed to TechCrunch. Moltbook is joining Meta Superintelligence Labs, a Meta spokesperson told us. Moltbook creators Matt Schlicht and Ben Parr will join the […]