Tim Cook, in a letter addressed, simply, “To the Apple community”:

For the past 15 years I’ve started just about every morning the same way. I open my email and I read notes I received the day before from Apple’s users all over the world.

You share little pieces of your lives with me and tell me things you want me to know about how Apple has touched you. About the moment your mom was saved by her Apple Watch. About the perfect selfie you captured at the summit of a mountain that seemed impossible to climb. You thank me for the ways Mac has changed what you can do at work and sometimes give me a hard time because something you care about isn’t working like it should.

In every one of those emails I feel the beating heart of our shared humanity. I feel a sense of deepening obligation to work harder and push further. But most of all, I feel a gratitude that I cannot put into words, that I somehow got to be the person on the other end of those emails, the leader of a company that ignites imaginations and enriches lives in such profound ways it defies description. What an honor and a privilege it has been.

The language here feels looser, more casual, more real than anything Cook has said or written in public since his historic, seminal coming-out essay at Businessweek back in 2014.

Just a wonderful note. This feels like a very happy day for Tim Cook. Where has this guy been?

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CNBC:
John Ternus, senior VP of Hardware Engineering, will become Apple's next CEO on September 1; Tim Cook will become executive chairman of Apple's board  —  Apple said on Monday that John Ternus is succeeding Tim Cook as CEO, with Cook assuming the role of executive chairman on Sept. 1.

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Apple has appointed Johny Srouji as its new chief hardware officer, "effective immediately," according to an announcement on Monday. He is stepping into the shoes of current hardware engineering head John Ternus, who will replace Tim Cook as CEO in September, while Cook becomes the chairman of the board. Last December, Srouji reassured his team […]