Strategic collaborations create excitement for both brands and their customers, whether it’s fast food and toys, sports teams and cereal, or even cars and fashion brands. All of which are memorable – and perhaps even a bit unexpected. And while traditional business partnerships typically prioritize safety and predictability, customer data holds the power to unlock […]

Customer journeys are becoming increasingly “phygital” as shoppers engage with brands both in store and online. The intersection of moments between physically trying out – or trying on – new products and ordering them digitally have converged, driving customers to demand businesses to meet them wherever they are. Brands that do this well create opportunities […]

Support independent journalism that matters — become a Vox Member today. In November, the American Society of Anesthesiologists (ASA) issued a dire warning: One of America’s largest insurance companies — Anthem Blue Cross and Blue Shield — had just “unilaterally declared it will no longer pay for anesthesia care if the surgery or procedure goes beyond […]

Support independent journalism that matters — become a Vox Member today. Politico reports that top White House officials are considering having President Joe Biden issue preemptive pardons of several current and former federal officials who may be targeted by President-elect Donald Trump’s incoming administration.  For more than 150 years, the Supreme Court has understood the president’s […]

A federal appeals court ruled that a congressional ban on TikTok can go into effect in the next few weeks. That’s if the incoming Trump administration doesn’t decide to upend the court’s decision. TikTok debuted in the US in 2017 as a platform for short-form videos and became the most downloaded app in the world […]