Shawn Hickman:

A show you started last month. A book on your nightstand. A game you keep meaning to get back to. Finding something new is easy. Remembering where you left off is the hard part.

Sofa 5 helps you keep track of this stuff. Progress rings show up on covers throughout the app so you can see where you stand at a glance. Your home screen shows what’s next with one-tap checkboxes to keep things moving.

Five ways to track, depending on what fits: just enjoy with zero setup, tap to log, count pages, check off episodes, or keep a journal as you go. Pick one and switch anytime.

It’s a well-established cliché that no one ever finds the perfect to-do app or “task management system” unless they create it themselves. That’s certainly true for me (and resulted in my co-creating Vesper). Keeping track of things you want or need to do is too close to codifying how you think and remember things in your own mind, and we all think and remember in unique ways. We thus crave unique apps or systems to manage our tasks, ones that fit our minds just right. That’s why there are a zillion to-do apps, including a bunch that are actually good. And, these days, that’s why there are so many people creating their own personal to-do apps using AI coding systems.

Because media-tracking apps are just a subset of to-do apps, all the same things hold true for them. So, just like how I occasionally flit back and forth between general-purpose to-do apps, or become enamored with a new one, I’ve switched between several media-tracking apps over the years. These are apps where you keep lists of movies and shows you want to watch, books you want to read, and then log them, perhaps with notes or ratings, as you watch them.

It’s an endlessly fascinating app genre. Sofa is a really good one, one that I’ve used, on and off, for years. (Disclaimer: I started using Sofa when it was the weekly sponsor on DF back in 2022, but I’ve kept using it since then because it’s so good.) I’ve been using Sofa v5 for months now, including while it was in beta, and it is a big improvement to an already very good, very thoughtful app. A lot of people use general-purpose to-do apps to track movies and shows to watch, books to read, and games to play. Sofa 5 goes the other way, and expands what started as a dedicated media tracker into something you can use to track, well, anything you want to do.

Sofa is quite useful for free, and super useful with a paid subscription. If you’re even vaguely unsatisfied with your current app or system for tracking media to watch / read / play, you should check it out.

Timmy Shen / The Block:
X launches Cashtags, a feature that lets users view real-time financial data on stocks and crypto directly in their timelines, in the US and Canada  —  Quick Take  — Nikita Bier, head of product at X, said the team has launched the “Cashtags” feature, which enables users to browse stock …

Rashi Shrivastava / Forbes:
Former Mercor staffers describe “operational mishaps” at the $10B startup, including employee fraud, a security breach, and suspected North Korean infiltration  —  Founded in 2023 by 20-somethings, data labeling startup Mercor exploded to $1 billion in annualized revenue run rate in September.

Sean O'Kane / TechCrunch:
Filings: Caterpillar acquires self-driving electric tractor startup Monarch Tractor's assets, after it raised $200M+ and struggled to pivot to software services  —  Monarch Tractor's assets have been acquired by construction giant Caterpillar, after struggling to pivot to a software services business …

Apple's $599 MacBook Neo ($499 for students) has sent shockwaves through the PC ecosystem, and now Microsoft is responding with deals targeting students in the US. A new "Microsoft College Offer" is launching today, which will see the software giant bundle 12 months of free Microsoft 365 Premium and Xbox Game Pass Ultimate with select […]