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I've Never Purchased Any FUBU Before. That Might Change in 2021 from The Root RSS feed.

I've Never Purchased Any FUBU Before. That Might Change in 2021

One of my favorite moments of the 1990s—and I mean this sincerely—was when LL Cool J did a commercial for GAP in 1999 where he not only showed up rocking a FUBU hat but also worked “for us, by us on the low” into the rap he did about GAP. In one 30-second spot, LL Cool J used all of his cultural cool to effectively…

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