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Everlane and the downfall of “millennial” brands from Vox - All RSS feed.

Everlane and the downfall of “millennial” brands

It was the sale heard around the millennial world: Eco-conscious Everlane was being acquired by fast-fashion kingpin Shein.  After a few tumultuous years, Everlane, an apparel brand loved largely by millennials looking for sustainable basics, reportedly went for the price of $100 million. When news broke last month, segments of the internet were up in […]