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Xbox Chief Strategy Officer Matthew Ball says Xbox Game Pass lost "millions" of subscribers in the months following a 50% price hike announced in October 2025 (Eddie Makuch/GameSpot) from Techmeme RSS feed.
Xbox Chief Strategy Officer Matthew Ball says Xbox Game Pass lost "millions" of subscribers in the months following a 50% price hike announced in October 2025 (Eddie Makuch/GameSpot)
Eddie Makuch / GameSpot:
Xbox Chief Strategy Officer Matthew Ball says Xbox Game Pass lost “millions” of subscribers in the months following a 50% price hike announced in October 2025 — At Summer Game Fest today, Xbox's new chief strategy officer Matthew Ball spoke about some of the company's big moves recently …