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‘Community Letter From Tim’ from Daring Fireball RSS feed.
‘Community Letter From Tim’
Tim Cook, in a letter addressed, simply, “To the Apple community”:
For the past 15 years I’ve started just about every morning the same way. I open my email and I read notes I received the day before from Apple’s users all over the world.
You share little pieces of your lives with me and tell me things you want me to know about how Apple has touched you. About the moment your mom was saved by her Apple Watch. About the perfect selfie you captured at the summit of a mountain that seemed impossible to climb. You thank me for the ways Mac has changed what you can do at work and sometimes give me a hard time because something you care about isn’t working like it should.
In every one of those emails I feel the beating heart of our shared humanity. I feel a sense of deepening obligation to work harder and push further. But most of all, I feel a gratitude that I cannot put into words, that I somehow got to be the person on the other end of those emails, the leader of a company that ignites imaginations and enriches lives in such profound ways it defies description. What an honor and a privilege it has been.
The language here feels looser, more casual, more real than anything Cook has said or written in public since his historic, seminal coming-out essay at Businessweek back in 2014.
Just a wonderful note. This feels like a very happy day for Tim Cook.