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Amazon’s AI tool matches shelter dogs and cats with adopters in the Protect Playtime campaign from The Next Web RSS feed.
Amazon’s AI tool matches shelter dogs and cats with adopters in the Protect Playtime campaign
In short: Amazon’s Brand Innovation Lab, PetIQ’s PetArmor brand, and Best Friends Animal Society have launched “Protect Playtime,” a campaign combining an AI-powered pet-matching tool on Amazon with Amazon Nova Reel-generated videos of individual shelter animals to drive adoptions. The tool processes natural language queries to match prospective adopters with compatible shelter pets, and a pilot […]
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