Oliver Darcy, reporting for Status (paywalled, alas):

According to the data obtained by Status, BI ended 2023 with roughly 160,000 paid subscribers, a drop of about 14 percent from the prior year when it boasted about 185,000 subscribers. The slide did not stop there, however. In 2024, it closed the year with roughly 150,000 subscribers, a further six percent decline. And in 2025, the number fell again, to about 135,000 paid subscribers — another 10 percent drop.

All told, over roughly three years, BI saw its subscription base plummet by about 50,000, or a jarring 27 percent.

Not the sort of momentum you want.