Mark Simonson:

Just by coincidence, I discovered a copy of U&lc magazine in the graphics classroom. U&lc was published by ITC, the International Typeface Corporation, a typeface publisher, and the designer and editor was the legendary Herb Lubalin. I’d never seen such beautiful typography and design. It was a motherlode for an aspiring typophile like me. [...]

I decided right then that someday, somehow, I wanted to design typefaces.