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LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to reach target audiences (Lara O'Reilly/Business Insider) from Techmeme RSS feed.
LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to reach target audiences (Lara O'Reilly/Business Insider)
Lara O'Reilly / Business Insider:
LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to reach target audiences — Follow Lara O'Reilly … - LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV.