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Perplexity's retreat from ads signals a strategic shift as it recognizes its product is not for a mass audience and expects growth to come from enterprise sales (Maxwell Zeff/Wired) from Techmeme RSS feed.
Perplexity's retreat from ads signals a strategic shift as it recognizes its product is not for a mass audience and expects growth to come from enterprise sales (Maxwell Zeff/Wired)
Maxwell Zeff / Wired:
Perplexity's retreat from ads signals a strategic shift as it recognizes its product is not for a mass audience and expects growth to come from enterprise sales — The AI search startup once predicted advertising would be a massive business. Now it's betting on a smaller, more valuable audience.