Sarah Perez, writing at TechCrunch:

“We’ve structured this entire business around being a sustainable, profitable, and hopefully, long-running enterprise, but not a startup,” Migicovsky told TechCrunch on the sidelines of the Consumer Electronics Show in Las Vegas last week. [...]

“I want a companion to my phone, rather than a replacement for my phone. I want it to be more like a Swatch than a Rolex. I want it to be a little bit more fun, casual, playful, and plasticky.” Plus, he added, with the reboot of Pebble, he’s now okay with a watch that doesn’t try to do it all.

“I’m okay with a limited vision and a limited scope of what we’re trying to accomplish,” Migicovsky said.

Under the new company, Core Devices, the team has announced the Pebble Time 2 smartwatch, a round-faced Pebble Round 2, and a $75 AI smart ring, called the Index 01.

What a great profile from Perez. I think she captured the current moment for Core Devices. I personally don’t want their new watches, and I don’t see the appeal (especially ergonomically, given that it needs to be on your index finger) of the Index 01 ring, but I can see why some people might. And I’m delighted to see a small company trying these things. Better to make things a few people might love than to try to make something zillions might like.