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Ampere Analysis expects streaming services' content spend to grow 6% in 2026 to $101B, crossing $100B for the first time, and overall content spend to grow 2% (Max Goldbart/Deadline) from Techmeme RSS feed.
Ampere Analysis expects streaming services' content spend to grow 6% in 2026 to $101B, crossing $100B for the first time, and overall content spend to grow 2% (Max Goldbart/Deadline)
Max Goldbart / Deadline:
Ampere Analysis expects streaming services' content spend to grow 6% in 2026 to $101B, crossing $100B for the first time, and overall content spend to grow 2% — Streamer spend on content is set to top the $100BN mark for the first time this year, according to an Ampere Analysis report.