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IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY (Kayla Cobb/The Wrap) from Techmeme RSS feed.
IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY (Kayla Cobb/The Wrap)
Kayla Cobb / The Wrap:
IAB: ad spend in the creator ecosystem in 2025 is expected to rise 26% YoY to $37B, or four times faster than ad spend in media overall, set to grow 5.7% YoY — Investment has increased 26% year-over-year, a level of growth that is four times faster than growth in the overall media industry