CNBC:

Apple shares rose 4% on Monday as a new report showed iPhone 17 sales off to a strong start in the U.S. and China.

The iPhone 17 series, which dropped in September, has outsold the iPhone 16 series by 14% in the U.S. and China within its first 10 days of availability, according to data from Counterpoint Research.

Just because a research firm claims iPhone 17 sales are up 14 percent doesn’t mean they are up 14 percent. These are estimates, not hard numbers from Apple — and Apple doesn’t share actual sales numbers with anyone. Some headlines get this right, but most don’t.