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‘Micro-Soft’ from Daring Fireball RSS feed.
‘Micro-Soft’
Added this footnote just now to yesterday’s piece on MSNBC’s rebranding to “MS NOW”:
Historical pedantry: from 1975–1979, Microsoft spelled its name “Micro-Soft”, with, yes, an uppercase S. But that’s not camel-case, and that hyphenated spelling is as much a footnote to Microsoft’s brand history as the woodcut Isaac-Newton-under-a-tree logo is to Apple. Microsoft’s logo from that era was very disco-’70s and kind of cool — but while “Micro” and “Soft” were broken across two lines, there’s no hyphen in the logotype.