Highlights

• I look for ways to limit the number of half-complete tasks I’m juggling.
• I brainstorm ways to talk with more of my early readers.
• I have trouble accepting a design decision in the Gleam language.

Goal grades

At the start of each month, I declare what I’d like to accomplish. Here’s how I did against those goals:

Offer a lower-friction way for users to pre-order my book

• Result: Switched from Kickstarter pre-orders to Stripe payment links.
• Grade: A

I ran the initial pre-sale through Kickstarter, so I decided to just stick with it for subsequent pre-orders. After a couple of months, I realized Kickstarter requires customers to create an account to buy the book, which adds a lot of friction and discourages people from buying.