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Sources: Google told publishers it is hiring new staff to market its ad tech to big advertisers and ad agencies, signaling a renewed focus on publisher ad tech (Catherine Perloff/The Information) from Techmeme RSS feed.
Sources: Google told publishers it is hiring new staff to market its ad tech to big advertisers and ad agencies, signaling a renewed focus on publisher ad tech (Catherine Perloff/The Information)
Catherine Perloff / The Information:
Sources: Google told publishers it is hiring new staff to market its ad tech to big advertisers and ad agencies, signaling a renewed focus on publisher ad tech — Google's relations with publishers have suffered lately, as its shift to AI-powered searches has hurt traffic being sent to publishers' web sites.