David Heinemeier Hansson (last week):

Thanks to their fight for Fortnite, app developers everywhere are now allowed to link out of apps to their own web-based payment system in the US store (but, sadly, nowhere else yet).

This is all we ever wanted from Apple: to have a way to distribute our iPhone apps and keep the customer relationship by billing directly. The 30% toll gets all the attention, and it is ludicrously egregious, but to us, it’s just as much about retaining that direct customer relationship, so we can help folks with refunds, so they don’t tie their billing for a multi-platform email system to a single manufacturer.

Here’s Sarah Perez at TechCrunch, the day prior to DHH’s announcement:

Following the decision, Apple updated its App Store policies for the U.S., and apps, including Spotify, Amazon Kindle, and Patreon quickly rolled out new versions of their apps to take advantage of the new functionality.

None of these apps were using Apple’s in-app payments. Users simply couldn’t sign up for paid tiers (or in Kindle’s case, buy books) from inside the apps. This is a win for users, and Apple won’t lose a cent from commissions from any of these apps.