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HBO’s no good very bad rebrand from The Verge - All Posts RSS feed.

HBO’s no good very bad rebrand

It's not TV, it's HBO. No, sorry, it's HBO Go. And also HBO Now. But now it's HBO Max, except wait, now it's not HBO at all? It's just Max? Actually, I'm being told it is once again HBO Max. Thank you for joining us on this wild and utterly nonsensical branding journey. Please keep […]