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Sources: General Atlantic is in advanced talks to buy a minority stake in Blackstone-backed Liftoff; the deal would value the mobile app marketing firm at $4B+ (Bloomberg) from Techmeme RSS feed.
Sources: General Atlantic is in advanced talks to buy a minority stake in Blackstone-backed Liftoff; the deal would value the mobile app marketing firm at $4B+ (Bloomberg)
Bloomberg:
Sources: General Atlantic is in advanced talks to buy a minority stake in Blackstone-backed Liftoff; the deal would value the mobile app marketing firm at $4B+ — A deal for the Redwood, California-based company could be announced as soon as Monday, said the people, who asked not to be identified because the details aren't public.