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Lyft gets a toehold in Europe with FreeNow acquisition from The Verge - All Posts RSS feed.

Lyft gets a toehold in Europe with FreeNow acquisition

Lyft said it is acquiring mobility platform FreeNow, giving the ridehailing company its first major presence in Europe after years of operating exclusively in the US and Canada. FreeNow aggregates taxis alongside private vehicles, including luxury rides. The acquisition of FreeNow nearly doubles Lyft’s potential market and will aide the company as it seeks to […]