Jason Snell, writing last week at Six Colors:

While a lot of us have gotten excited about the potential of Apple’s immersive video format, the truth is that the Vision Pro is also a great viewer of more traditional 3-D video content. And Apple has built a new visionOS app to highlight great spatial content: Spatial Gallery.

Think of Spatial Gallery as something sort of like the TV app, but for spatial videos, photos, and panoramas. The content comes from Apple as well as third-party content sources, and Apple is curating it all itself. The company says the content will be updated on a regular basis, and among the demo content I saw featured was some of 3-D (not immersive) behind-the-scenes content from various Apple TV+ productions such as “Severance” and “Shrinking.”

Just as the Apple Watch has its own app on iOS, so too will the Vision Pro. The new Vision Pro iOS app will be available with iOS 18.4, and will automatically appear on the iPhones of people who have Vision Pros. Of course the app will show off new content and offer tips, but it’s also functional: If you add highlighted media content via the app, it’ll be set to download on the Vision Pro. Similarly, you can use the Vision Pro app to remotely download apps to your Vision Pro, so they’re ready for you when you put the headset on.

VisionOS 2.4 is also making some big improvements to guest mode, making it much easier to let someone else use your Vision Pro. It remains to be seen if Vision is ever going to be a successful platform, but the potential is clearly there, and Apple is definitely rolling on it.