MG Siegler:

A regular person might read that headline and think, “wow, a startup sold for nine-figures — impressive.” Of course, it’s not impressive in this case. It’s a fire sale for a company that has been under duress for months after their product, the Ai Pin, failed to catch fire in the market. Actually, that’s not technically true. There was a literal risk of fire when charging the device, which led to a recall. And so you’ll forgive me for sort of re-using a headline here — but this situation is much more akin to the Hindenburg disaster from which the phrase originates.