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Influencer marketing company Later acquires Mavely, which pays commissions to social-media creators for the sales they generate, for $250M in cash and stock (Katie Deighton/Wall Street Journal) from Techmeme RSS feed.
Influencer marketing company Later acquires Mavely, which pays commissions to social-media creators for the sales they generate, for $250M in cash and stock (Katie Deighton/Wall Street Journal)
Katie Deighton / Wall Street Journal:
Influencer marketing company Later acquires Mavely, which pays commissions to social-media creators for the sales they generate, for $250M in cash and stock — Later, an influencer and social-media marketing company, acquired social commerce app Mavely for $250 million