Victoria Gomelsky, reporting with absurd credulity for The New York Times:

Hodinkee, the watch enthusiast website based in Manhattan that has helped spread the gospel of mechanical watchmaking since its founding in 2008, has a new owner.

On Friday, the Watches of Switzerland Group, one of the world’s largest watch retailers with more than 220 multibrand and brand stores in Britain and the United States, announced that it had acquired the media company, which includes a website, a magazine, a brand partnerships division and an insurance business. Neither company would disclose the terms of the deal. [...]

Both Mr. Clymer and Mr. Hurley said Hodinkee’s staff, which now totals about 35 people, would remain intact and that its editorial team would remain independent of Watches of Switzerland oversight.

“But at a point in time,” Mr. Hurley said, “when you click on the Hodinkee Shop, you will see the full range of the product that WatchesofSwitzerland.com carries. We are going to do some work over the next several months to make that effectively seamless.”

There is a name for a publication that is owned by a retailer: catalog. I’d love to be proven wrong and see Hodinkee return to excellence, but that seemed far more likely as an independent website than as a subsidiary of the world’s largest premium watch retailer. For years I read Hodinkee daily; for the last few years I largely stopped reading it at all. Here’s Clymer’s own column announcing the acquisition (“joining forces”) and his return to day-to-day leadership of the site.