Nilay Patel, writing at The Verge last week:

I asked Apple’s VP of camera software engineering Jon McCormack about Google’s view that the Pixel camera now captures “memories” instead of photos, and he told me that Apple has a strong point of view about what a photograph is — that it’s something that actually happened. It was a long and thoughtful answer, so I’m just going to print the whole thing:

Here’s our view of what a photograph is. The way we like to think of it is that it’s a personal celebration of something that really, actually happened.

Whether that’s a simple thing like a fancy cup of coffee that’s got some cool design on it, all the way through to my kid’s first steps, or my parents’ last breath, It’s something that really happened. It’s something that is a marker in my life, and it’s something that deserves to be celebrated.

And that is why when we think about evolving in the camera, we also rooted it very heavily in tradition. Photography is not a new thing. It’s been around for 198 years. People seem to like it. There’s a lot to learn from that. There’s a lot to rely on from that.

Think about stylization, the first example of stylization that we can find is Roger Fenton in 1854 — that’s 170 years ago. It’s a durable, long-term, lasting thing. We stand proudly on the shoulders of photographic history.

That’s a sharp and clear answer, but I’m curious how Apple contends with the relentless addition of AI editing to the iPhone’s competitors. The company is already taking small steps in that direction: a feature called “Clean Up” will arrive with Apple Intelligence, which will allow you to remove objects from photos like Google’s Magic Eraser.

McCormack’s response is genuinely thoughtful, and resonates deeply with my own personal take. But it’s worth noting that Apple is the conservative company when it comes to generative AI and photography — and yet they’re still shipping Clean Up. I’m not complaining about Clean Up’s existence. I’ve already used it personally. I’m just saying that even Apple’s stance involves significant use of generative AI.