Mark Wilson, writing at Fast Company:

Now, a full five years later, are we meeting the LoveFrom mascot, Montgomery: a bear, paying homage to San Francisco’s Montgomery Street where LoveFrom is headquartered and will soon open its own store.

Montgomery has just appeared on LoveFrom’s website, where it will sniff and follow your cursor, before slowly navigating over the letters of LoveFrom like rocks in a pond.

A lovely mark and even lovelier animation.