When this was published in late October it struck me as deeply weird that Time would give an award to a product that was, at the time of publication, over five months away from actually shipping. And now that it has shipped, and appears poised to go down in history as an Edsel-like infamous bomb, it seems even more weird. But in this case the footnote seemingly explains it:

^* (Investors in Humane include Time co-chairs and owners Marc and Lynne Benioff)