I wish that I had found this book nine years ago. It taught me a great deal about choosing the right product to build and the advantages of targeting small niches. The author makes compelling points about the importance of marketing and small founders’ common pitfall of treating it as an afterthought.

Unfortunately, much of the content aged poorly. Published in 2010, Walling intentionally kept the book pragmatic, recommending specific tools and strategies that were popular at the time. Reading it in 2019, many of the services he recommends are either irrelevant or dead. It would be nice to see an updated edition, which Walling has suggested is a possibility.