Highlights

• After six months of consistent gains of ~30% in revenue and traffic, Is It Keto’s growth finally flattened out.
• I’m preparing to sell premium meal plans on Is It Keto.
• I’m ready to make bigger bets on my businesses.

Goal grades

At the start of each month, I declare what I’d like to accomplish. Here’s how I did against those goals:

Hire a writer for Is It Keto

• Result: I hired a writer who’s able to write well in the style I want.
• Grade: A

In September, I received 25 new applications from freelance writers. I did paid trials with two of them and made one permanent hire.