Highlights

• I sold my first meal plan on Is It Keto.
• I then tried five different experiments for increasing sales.
• Is It Keto’s revenue dropped for the month as I redirected resources toward its failing meal plans.

Goal grades

At the start of each month, I declare what I’d like to accomplish. Here’s how I did against those goals:

Earn $100 in revenue from sales of keto meal plans

• Result: Earned only $23.87 from keto meal plan sales.
• Grade: D+

It turns out it’s really hard to get people to spend money on things that other sites offer for free. Despite my best efforts, I only managed to sell two meal plans, far lower than the volume I expected.